Integrated Marketing For The Health & Wellbeing Sector
Only’s marketing mixture blends PR, web marketing, advertising, direct response, publications, call center services and a few additional ingredients to create campaigns that target all stakeholder groups from healthcare professionals and wellbeing specialists to consumers.
We have been at the forefront of health and wellbeing PR and marketing for more than 10 years.
Our health team provides consumer and ethical marketing services to pharmaceutical corporations, life science innovators, medical device companies, hospital and care home operators, universities and research institutions.
Our wellbeing team promotes products and services that encourage a healthy lifestyle – everything from food and fitness to beauty products and services.
Headline clients for Only group include pharmaceutical giants such as Pfizer and GlaxoSmithKline; the world’s largest optical group Specsavers; the international personal care product group Kimberly-Clark and global consumer product company Unilever.
These are the household names but we also represent many smaller dynamic clients based in the US and around the world.
We specialize in:
- New product launches and ongoing marketing
- Brand creation and revitalization
- Health awareness campaigns
- Medical education
- Strategic consulting
- Clinical trial marketing and patient recruitment
- Social marketing to drive behavioral change
Part of Beattie Communications Group, we have partners in 40 countries around the world.
Services - Your Integrated Health Marketing Resource
Why have a myriad of marketing suppliers when you can have Only one?
Only Marketing & Communications can meet all your marketing needs. We are health and wellbeing specialists and we can help with everything from branding to advertising and direct marketing to public relations.
Strategic Planning - Helping You Think Through Your Strategy
No matter how experienced your team – it’s always beneficial to get external input when it comes to developing your marketing strategy.
We can help you develop a marketing strategy that’s as sharp as a scalpel to build your brand, grab market share and shift product or services.
We can help you think through your marketing strategy for the US and international markets around the globe.
Every territory is different and we can advise you on where to direct your marketing dollars so that not a dime is wasted.
We have our finger on the pulse of the health and wellbeing sector worldwide and we guarantee our strategic input will make a tangible difference to the success of your marketing campaigns.
Advertising – Same Old Same Old
If you are weary seeing the same old approaches to health and wellbeing advertising – let Only Marketing and Communications brighten up your day.
We are brimming with eureka ideas that will transform your traditional or digital advertising and will win over the hearts and minds of skeptical consumers.
We begin from the standpoint that healthcare professionals and consumers don’t like being talked down to.
But if you take a quick look at the advertising that’s out there, you’ll discover that so much of it is patronizing.
Today’s consumers and healthcare professionals are advertising savvy. They have been brought up to question everything. The old rules of advertising no longer apply. Of one thing you can be certain – yesterday’s advertising will not work today.
If you want a fresh approach to advertising – speak to us. We can help you with everything from TV to print and outdoor to internet.
We should warn you, we are firm believers in the power of integrated marketing, blending advertising with a cocktail of other ingredients including PR and events.
Integrated campaigns are the future. They build brands faster and drive sales harder. Speak to us today and we’ll be delighted to put you in the picture.
Branding - Creating Distinctive Brands That Stand The Test Of Time
We have been creating eye-catching brands for more years than we care to remember. Like the Great Wall or the Coliseum the brands we create stand the test of time.
We create impactful new brands and we give the kiss of life to tired brands that are a little wrinkled around the edges.
We are always mindful that powerful brands look to the future, not the past. They are ahead of their time anticipating where the world is going – not where it has come from.
That focus on the future enables us to create health and wellbeing brands that stand out like a red apple on a green tree.
Creating an impactful brand is not all about creativity and inspired design. It’s also about a disciplined approach to the process of brand creation. The process looks like this:
- Briefing You tell us what you want to achieve and where you want to take your brand.
- Research We need to understand your brand as it currently stands. That means listening to your people and immersing ourselves in the brand, talking to staff, partners, suppliers and other key influencers. It also means reviewing your direct competitors – the brands you compete with head on.
- Strategic Review At a strategic review workshop we will share our research findings and outline our plan for achieving your branding objectives. Your input is vital at this point because together we will agree how we are going to project your brand forward.
- Deployment We now begin refining the logo and feel of your brand and when we get the green light, we move on to developing stationery, literature, website, signage and all your other branding requirements. We will also produce a brand book which will lay out guidelines for how the new brand should be used.
- Launch This is the final stage in the process. Our aim will be to generate maximum impact with all target audiences – internal and external.
Rebranding or launching a new identity is an exciting step to take. We would be delighted to talk through your ideas and give you some free advice you on how to take things forward.
Copywriting – Let Us Take The Strain
When it comes to the healthcare sector, it’s vital to choose your words carefully.
A misplaced comma or an over-enthusiastic assertion can land you in hot water.
Only boasts the world’s biggest copywriting team and we choose our words carefully.
We can produce copy for everything from a corporate or product website to an employee newsletter.
Speeches, slogans, text for adverts and brochures, news releases, content for social media sites, newspapers, academic papers, film scripts and copy for direct mail are all part of our offering.
Our talented copywriting team comprises the best writers from the worlds of journalism, broadcasting, publishing, advertising and marketing.
We are used to making every word count. We make mundane subjects scintillating. Our words influence, persuade and sell. If you want to breathe life into your literature, publications and websites, we’re the Only choice.
Direct Marketing - The Value Of Direct Marketing
When it comes to the marketing toolbox, direct marketing can produce outstanding returns. It is targeted, measurable and inexpensive.
Only has been at the forefront of direct marketing in the health and wellbeing sector for more years than we care to admit. We offer:
- Email marketing
- SMS marketing
- Direct mail and leaflet drops
- Social media marketing
We would be delighted to show you how direct marketing can have a key role in building your brand and driving sales
If you are new to direct marketing, we can show you how to invest your marketing dollars wisely, avoiding the pitfalls to achieve optimum results.
If you are an experienced direct marketer, we can get our heads together to produce campaigns that will truly float your boat.
Employee Communications - Empower & Motivate Your People To Greater Achievement
People management is the No1 headache for every CEO in the United States.
We can ease the pain by putting in place a communications program that will empower your team and keep them motivated
We have been at the forefront of employee communications for more than two decades so we understand the issues.
We know it’s not easy striving for improve performance when budgets are being cut and there is a constant focus of getting more for less.
We can take the strain by introducing innovative communications solutions that will get your people working as a team and create a can do culture.
We come from the standpoint that if you want to inspire your employees, you need to win their hearts as well as their minds.
To be the employer of choice, you need to put your people first and invest as much in employee communications as you do in communicating with customers.
If you want help in creating a winning culture, pick up the phone and speak to us today on 1-800 400 3831.
Media Buying - Making Your Advertising Budget Go Further
As specialists in the health and wellbeing sector, we will stretch your advertising budget so that it goes further – up to 25% further!
Because we specialize, we can buy media for health clients at rates far below what you are currently paying.
What’s even better, however, is that we don’t charge a management fee for media buying. We receive our commission from the publishers – so you go free.
Public Relations - Digital And Traditional PR
When it comes to PR in the health and wellbeing sector, the Only PR team has the edge. Here’s why:
- We are specialists in the health and wellbeing sector
- We have more trained journalists than any other PR agency
- We have the most web-savvy PR team in the United States
So if it’s results you’re looking for, we will beat the competition hands down.
We have been in the PR business for nearly three decades and we have a reputation second to none.
We have an intimate knowledge of the press and media in the US and around the world. We know all the influential bloggers and we know a thing or two about writing great news releases
We are, therefore, ideally placed to help you build your brand and drive sales here in the United States and around the world.
Integrated Marketing Is What It’s All About
What makes Only different from other digital marketers in the health and wellbeing sector is that we integrate web with the full spectrum of traditional marketing disciplines to create campaigns that pack a powerful punch.
Our clients tell us they are impressed by our integrated approach. They like the fact we straddle traditional and digital marketing to deliver knockout campaigns that embrace on and off-line activities.
They also like the fact that we operate on a global stage, driving campaigns not just here in the United States but in countries around the world. It gives us a valuable international perspective enabling us to bring home new ideas and fresh insights.
We can help you with:
- Integrated and web-pure marketing strategies
- Mobile marketing
- Social media marketing
- Email marketing
- Online PR
- Website design and build
- Web copywriting
- Search feed management
- Web hosting
We are your Only choice for web and traditional marketing.
Search Engine Optimization - We’ll Get You To The Top
If you want to build awareness and drive sales on the web, getting your website to the top of the search engines is essential.
There’s not a lot we don’t know about search engine optimization and we are confident we can get your site right to the top.
We start SEO campaigns by analyzing not only your website but the sites of your leading competitors. We pay great attention to the strengths and weaknesses identifying what’s working and what’s not. We also review their in-bound links.
We will then set to work, improving and editing your website text, improving areas where your site is weak and leveraging areas where your site is strong to drive your search engine rankings higher.
Once your site is up to scratch our attention shifts to link building and improving your online profile.
Link building takes time but when it comes to search engine rankings, it counts for 75% of your rating. So we not only replicate the inbound links of your competitors, we create a lot more links of higher quality.
Going forward, we constantly analyze your website’s statistics, noting traffic improvements, sources of visitors, who’s linking to you and who’s not. We then revisit everything to take your site to the next level.
We will get your site to the top of the search in double quick time by combining SEO with search feed management, social media marketing and online PR.
Pay-Per-Click - Getting Instant Web Visibility
It can take time to get your website to the top of the search engines for natural search but pay-per-click will get you there instantly.
The beauty of PPC is that your advert can be right at the top of Google and it will not cost you a penny unless someone actually clicks on your ad.
Unlike traditional advertising, pay-per-click has the precision of a sniper's rifle and it enables you to accurately reach out to people who are interested in your company or product.
Return on investment can be amazing and the brand building potential of PPC can be enormous.
We Know - PPC
Pay-per-click can also be expensive as you will often be competing with rivals - some of whom may have a bigger war chest than yours.
If you don't know what you are doing, you can blow sizable sums on PPC and not see the results you require. That's why you should entrust your PPC campaigns to people who have the knowledge and expertise to manage them.
At Only we will watch the cents and ensure you get the payback you require.
We will develop your strategy, roll out the campaign, manage thousands of keywords across multiple search engines and help you dominate the web.
Protecting Your Campaigns
We will also avoid bidding wars and keep you visible when it matters across multiple time zones.
Of course, the destination website will have a major impact on the success or otherwise of your campaign. We have years of experience designing and building distinctive, informative and commercial websites.
We are investing your money - but we will treat it as our own. That's why we charge a fixed monthly management fee that will not be linked to the size of your clicks budget.
We deliver cost-effective campaigns and your overall spend will almost certainly be less and the pay back considerably more than you running PPC campaigns yourself.
Social Media- Reaching Consumers & Health Pros Via The Social Media
Everyone uses social media these days – especially consumers concerned about their health and wellbeing.
They are desperate to connect with others with the same problems while those with insights are keen to pass on their knowledge.
It’s the same with healthcare professionals. They enjoy linking up with others in their field, not just here in the US but internationally.
The social media has made the world a village and while Facebook, Twitter and YouTube may be the center of the universe there are a myriad of stars in the social galaxy.
If you want to reach consumers or HCPs, you need to know your way around and you need to know what you’re doing.
Get it right and it will be a fruitful journey. Get it wrong and your social media outreach program could find itself lost in space.
At Only we unlock the commercial secrets of the social media universe. We can ensure you not only join the conversation but lead the discussion.
We ensure social media not only becomes a medium for connecting with consumers and HCPs, we show you how to use social media to distribute information, drive sales and assist with customer relations.
We start by auditing your current social media program, comparing your activities against your marketing goals. We then develop a strategy that will boost performance and secure improved results.
We constantly test and measure so that you see a greater impact month by month.
We prefer not to treat social media in isolation from other marketing initiatives. Social media campaigns are most effective when they are integrated as part of the wider marketing mix.
If you want, we can give you the skills to undertake social media campaigns yourself or we can do it for you – everything from strategy to day-by-day delivery.
Give us a call or send us an email to find out how we can take your social media outreach to the stars and back.
At Only our digital advertising team has an intimate knowledge of websites in the US and around the world that will give you the greatest return for your advertising dollar.
We don’t like to follow the herd and advertise where all your competitors congregate. Rather we seek out sites that will give you a marketing advantage and the best commercial return.
Because we are educational specialists, we media buy at the most competitive rates. We get our commission from the publishers so we won’t charge you a media buying fee.
That means we can make your advertising budget go up to 25% further. Isn’t it time you spoke to us?
See Direct Marketing
Online PR - Grab The Headlines In The Digital Media
When it comes to online PR, we have handled everything from malaria awareness campaigns to changing consumer perceptions about Viagra.
Our campaigns win awards – but that’s not what we are most proud of.
What really rocks our boat is the commercial impact our work delivers for our clients. Our on and off-line PR campaigns blended with social media outreach drive sales, build brands and impact bottom lines.
We are a web-savvy PR team and when it comes to the health and wellbeing sector, no one knows more about the digital media than Only.
We not only feed out news, we distribute valuable information and we connect with consumers and healthcare professionals with engaging, entertaining and enlightening web content.
If you want to get your digital PR really moving – speak to Only today.
E-Brochures - E-Brochures That Win Business
When consumers or healthcare professionals want detailed information nothing is more helpful than an e-brochure.
E-brochures allow you to provide vast amounts of information in any format you choose – words, pictures, audio and video.
We have produced scores of e-brochures. Ours are optimized to sit high on the search engines.
We believe e-brochures are not just valuable information resources, they are proactive marketing tools.
Speak to Only if you want an information-packed e-brochure that will stand out on the web.
Web Design - Websites That Stand Out On The Internet
There are ordinary websites and great websites. We build sensational websites that are commercially sophisticated. They are designed to:
- Sit at the top of the search engines
- To capture the contact details of visitors
- Sell product and services
A website is virtually useless if it does not show up on natural search. So we aggressively optimize every page so that our sites stand out on the web.
Our designs are visually compelling but we never forget that looks are only skin deep.
Our websites not only look stunning, they are user friendly so that even the visually impaired, can quickly find the information they require.
Our websites are commercially focused so that they positively impact your business performance.
If they are meant to sell product – they will drive sales to new heights.
If they are required to collect contact information, they will persuade your visitors to supply their email address and phone numbers.
Over the years we have created hundreds of successful sites so we know what works and what doesn’t. Our analytics-informed approach means that we know to squeeze every last drop of performance out of your website.
We are always mindful that visitors have almost certainly arrived at your site in
search of information. By satisfying that need we will hugely enhance the commercial performance of your site.
It’s why we have a team of copywriters to produce impactful headings and call-to-action text.
We start the process by understanding what you want to achieve and researching the market to which your website is directed. We will look at your competitors so that we always produce a best in class website.
When we have agreed on the concept and structure, we will produce a series of design concepts.
When you’ve approved the final design we will start building the site allowing you to tweak the site as we go along.
We will fully test your website before it goes live and when it’s up and running we will register it with the search engines and Dmoz – the human-edited and highly influential web directory.
We can produce websites in the twinkle of an eye but we prefer to concentrate our resources over a longer period of time to create robust websites that will perform effectively for years to come.
Web Content - Compelling Content To Draw In Visitors
Websites require compelling content – otherwise visitors quickly move on to other sites.
Aesthetically pleasing websites draw visitors in but it’s content that will persuade them to spend time on your site and buy product or part with their contact details.
We have the biggest copywriting team in the world and we have written text for hundreds of websites.
Our words influence, persuade and sell. They also follow the 6% keyword rule to help elevate you website up the search engines.
In addition to text, we produce games, competitions, virals, widgets as well as video and audio content.
Web Hosting - We’ll Keep You Up On The Web
It is important to know your website will be up and running 24/7, 365 days a year.
In addition to using the best servers, we provide round the clock technical support and emergency cover.
Our guaranteed uptime level is 99.5% but over the last 12 months we have achieved 100% uptime on all the websites we host.
Our hosting server is located within one of the world’s leading data centers and attached to highly reliable BGP-4 multi-homing routers on multiple 45bps connections. In other words – it’s world class and it’s as good as it gets.