A Powerful PR & Marketing Arsenal For The Education Sector
Our education team has a powerful marcoms arsenal to help schools build their brands and recruit students in the US and around the world.
We deliver everything from strategic planning to web marketing to admissions counseling.
We reckon we are the only agency in the world with such an extensive PR, marketing and student recruitment offering.
Strategic Planning - Strategic Input To Give You The Edge
With the right strategy you can conquer the world. We can help you develop a razor sharp strategy that will give you the edge in the US and around the globe.
We bring decades of experience to the table and we guarantee our strategic input will make a visible difference to the success of your marketing and recruitment campaigns.
Thanks to painstaking research we can tell you what will be effective and what will not here in the US and in key international markets around the world.
Every state, every territory and every country is different. We can tell you where to direct your precious marketing dollars so that not a cent is wasted.
We are happy to develop your communications, marketing and student recruitment strategy in its entirety or, if you prefer, we can simply provide advice and guidance as required.
We know the world of education like no one else on the planet – we’re not just No1 we’re the Only one.
Advertising - The Rules Have Changed
The world is rapidly changing and nowhere is that change more visible than in the world of advertising.
Old-fashioned advertising agencies are crumbling and disintegrating to be replaced by specialist boutiques like Only who understand how to reach today’s sophisticated and skeptical consumers.
Nowhere are consumers more worldly-wise than in the education sector. Students are smarter and more commercially astute than any other group.
They have been brought up to question everything. Old rules no longer apply but there is one thing of which you can be certain – yesterday’s advertising will not work today.
We have an intimate knowledge of the student audience in this country and around the globe. With the backing of our extensive research we can pinpoint what will turn them on and what will turn them off.
Our creative teams know what works in the traditional and internet media and we can drill down to everything from out of home (OOH) advertising to newspapers and websites to terrestrial and internet TV.
We are also firm believers in the power of integrated marketing, blending advertising with a cocktail of other ingredients including PR and events.
Integrated campaigns are the way forward. They build brands faster. They produce better commercial returns. In short – they give you more bang for your buck.
Question: How do you make your university stand out from the rest?
Answer: You commission Only to create a powerful and distinctive identity.
We have been creating iconic brands in the education sector for two decades. The brands we create stand the test of time.
We have branded universities, colleges and schools. We have created educational brands to promote countries like Ireland or cities like London.
We create impactful new brands and revive tired brands that are a little wrinkled around the edges.
Powerful brands look to the future, not the past. They run ahead of time, anticipating where the world is going – not where it has come from.
That focus on the future enables us to create education brands that stand out like a red holly berry in a green forest.
We are a creative agency but we implement a disciplined brand development process comprising:
- Briefing You tell us what you want to achieve and where you want to take your brand.
- Research We need to understand your brand as it currently stands. That means listening to your people and immersing ourselves in the institution, talking to staff, students, suppliers and other key influencers. It also means reviewing your direct competitors – the schools with which you compete head on.
- Strategic Review At a strategic review workshop we will share our research findings and outline our plan for achieving your branding objectives. Your input is vital at this point because together we will agree how we are going to propel your brand forward.
- Deployment We now begin refining the logo and feel of your brand and when we get the thumbs up, we move on to developing stationery, literature, website, signage and all your other branding requirements. We will also produce a brand book which will lay out guidelines for how the new brand should be used.
- Launch This is the final stage in the process. Our aim will be to generate maximum impact with all target audiences – internal and external.
Rebranding or launching a new identify is an exciting but daunting step to take. It sometimes helps to get advice from a friendly expert.
Please get in touch as we would be delighted to talk through your ideas and give you some free advice on how to take things forward.
Commercialization - Commercializing Educational Brands
Football and baseball clubs, and even the US Army, earn millions of dollars from commercializing their brands.
Unfortunately the educational sector has not yet woken up to the huge revenue stream which can be generated from commercialization.
Most schools dabble but few have the necessary retail and licensing skills to fully exploit the commercial potential of their university brand.
We are often asked the question – is merchandising profitable.
The answer is – it can be.
However, when it comes to commercializing a university brand, you need to know what you are doing.
Lack of retail and commercialization experience is usually the biggest problem facing most colleges.
We are the education sector’s leading commercialization specialists. We know how to reach students and alumni and we know what will sell and what will not.
We tend to work with schools in two ways:
- We can give you a blueprint, set everything up and enable you to do it yourselves
- We can do everything for you – source, fund and buy your branded merchandise; build and operate the online retail store; cut the commercial deals and give you a share of the profits
Give us a call today if you are not fully exploiting the commercial potential of your school’s brand.
Copywriting - Words Influence, Persuade & Sell
When it comes to student recruitment, it’s vital to choose your words carefully.
Only boasts the world’s biggest copywriting team and we’re here to craft text that will build your brand and attract students.
We can produce copy for everything from your school website to your prospectus.
Speeches, slogans, body text and clever headlines for adverts and brochures, news releases, content for social media sites, newspapers, academic papers, film scripts and copy for direct mail are all part of our offering.
Our copywriting team comprises talented people drawn from the worlds of journalism, broadcasting, publishing, advertising and marketing.
We are used to making every word count, transforming dull text to riveting copy. If you want to breathe life into your literature, publications and websites, speak to Only.
Direct Marketing - Going Direct Is Cost Effective
Direct marketing is probably the most cost-effective ingredient in the marketing mix. The big advantages of direct marketing are that campaigns are targeted, effective and measurable.
Only is your one-stop-direct-marketing-shop. We have been involved in direct marketing in the educational sector for two decades and we offer:
- Email marketing
- SMS marketing
- Direct mail and leaflet drops
- Social media marketing
We would be delighted to tell you how direct marketing can play an important part in recruiting students and building your university’s brand.
If you are new to direct marketing, we can help you avoid the pitfalls and ensure you don’t waste money on poorly planned or badly targeted campaigns.
If you are an experienced direct marketer, we can give you the edge – boosting the success rate and the outcomes.
We can plan and implement campaigns that allow you to:
- Build the university brand by creating relationships with new prospective students
- Re-establish relationships with prospective students who have been in contact with the university in the past
If you work with us, you will find direct marketing:
- Is cost effective and allows you to focus limited resources where you can see measurable returns.
- Offers a valuable opportunity to test campaign ideas on small audience samples and by comparing the results being able to identify the campaign that works best
- We can then fine tune that campaign to produce even better results
Reaching out to prospective students already on your database is easier and less expensive than finding new ones.
We can maintain and interrogate your database, building an accurate profile of the prospective students you have already made contact with.
We can then send targeted mailings to groups of individuals with similar characteristics. Targeted mailings will multiply your student recruitment success rates.
We can help you build a brand new list or grow your existing database. We provide sophisticated lead generation services which are covered elsewhere in our website.
We strongly recommend a structured outreach campaign – not isolated outreach.
Our research shows that ongoing mailings will significantly enhance your recruitment results and at the right time a verbal approach from our admissions team will multiply success rates.
Only has a team of trained and qualified career and admissions councilors. We provide admissions counseling services to universities in the US and all around the world.
If you would like to find out more about Only’s specialist direct marketing services, email us or call us today on 1-800 400 3831.
Fairs - Making An Exhibition Of Yourselves
The most effective form of marketing is face-to-face communication. It’s why education fairs are so popular around the world.
Hundreds of education fairs take place around the world each year. Some are good – others you want to avoid.
Our database contains detailed information on all the major fairs across the US and around the globe and we can tell you in an instant which ones are worth going to.
When it comes to education fairs we can take the strain out of attending. We offer a turnkey service spanning everything from booking to designing your booth and promotional material to manning your stand…if required.
Feel free to contact us today for some free advice on the fairs you should attend.
Employee Communications - Motivate Your People To Ever Greater Achievement
People management is the No1 headache for university principals in the United States.
We can cure that headache by working with you to deliver better and more effective internal communications.
We have been operating in the education sector for more than two decades so we understand the issues you face – staff retention, balancing the books, budgetary constraints etc
We not only understand the problems – we come with a basket of innovative solutions that will make a difference to your school.
We bring a fresh pair of eyes and we can put programs and processes in place to help you win the hearts and minds of your people and inspire them to ever greater achievement.
Well informed people tend to be better motivated people. Invite us to tell you more about the Only approach to employee communications.
Literature - Literature That Makes An Impact
Pick up a selection of university literature from schools across the United States and you will be disappointed to find it all looks the same.
Close your eyes to the logos and you will find it difficult to distinguish the prospectus of one school from another.
If you want your school to stand out in the student marketplace you need to be different.
Only has one of the most creative design teams on the planet. We design not just for the education sector but for some of the world’s greatest companies and best-loved brands.
The Only design team is not hidebound by tradition. We come with a fresh approach and our innovative designs will allow you to make a startling impact on the educational landscape.
Media Buying - Making Your Advertising Budget Go Further
We will make your advertising budget go further – up to 25% further!
Because we specialize in the education sector, we can buy media at rates far below what you are currently paying.
In fact, we estimate we will be able to cut between 5% and 25% off your expenditure – a considerable saving in these difficult financial times.
What’s even better, however, is that we can direct your advertising budget to where it will have the greatest impact and produce the most impressive results.
Most schools waste money because they follow the herd and advertise in publications and websites which everyone else is using.
It’s a wasteful policy.
We have been buying advertising space for universities around the world for more than 20 years.
Every year we conduct detailed research to pinpoint the most effective on and off-line publications so we know the publications you should be in and those you need to body swerve.
Pick up the phone and chat with us today to get the inside track on the Only media that matters.
Mystery Shopper - Customer Satisfaction Research Specialists
We specialize in mystery shopping and customer satisfaction research for the education sector.
We can give you the low down on all aspects of university life including:
- How existing students rate your school or faculty
- How your student recruitment call centre is performing
- Job satisfaction levels among staff
We provide a lot more than raw data. The information we supply can form the foundation of continuous improvement programs.
We not only identify what needs fixing, we can provide you with a full consultancy and training service.
We can design and implement a bespoke improvement program that will change behaviors and improve performance call us on 1-800 400 3831.
Public Relations - Digital And Traditional PR
Three factors give the Only PR team the edge over other public relations agencies:
- We are education specialists
- We employ more former journalists than any other PR agency
- We have the most web-savvy PR team in the United States
You can, therefore, expect more impressive results from us than from any of our rivals.
We have been in the PR business for nearly 30 years and we have been operating in the education sector for more than two decades.
During that time we have built a reputation second to none.
We have partners in 40 countries and we have an intimate knowledge of national and regional markets around the world.
We are, therefore, ideally placed to help you recruit students and build the fame of your school across the United States and around the world.
Our clients include some of the world’s most respected universities as well as some of the biggest education brands in America.
When it comes to PR in the education sector – we are the Only choice.
The services of the Only Educate team can be summed up in three headlines:
- Educational Marketing Services
We provide every marketing service a university will ever require – advertising to literature and media buying to PR.
We build the fame of universities across the US and around the world
We have the most sophisticated student recruitment offering in North America
When it comes to student recruitment we are much more than a lead generation company.
We have all angles covered from lead generation, to lead qualification to student registration.
We even have our own network of student recruitment representatives in China and India.
We have been providing lead generation services to the education sector for more years than we care to admit.
We can supply you with an abundance of quality student leads from the US, Canada, UK, Europe, India, China, Asia and the Middle East.
Using our own websites, affiliate websites, PPC programs, direct marketing, digital and traditional advertising and events, we can extend your reach and increase your lead flow.
We have our own education call center staffed by trained and qualified careers guidance personnel.
Our team can take the strain out of qualifying your leads so that you don’t waste your valuable time chasing unproductive approaches.
We can even act as your extended admissions department ensuring students are signed quickly and efficiently.
We’re In A Class Of Our Own
What makes Only different from other digital marketers in the education sector is that we are not a one pony show.
While other agencies focus solely on web outreach, we integrate web services with traditional marketing to multiply the effectiveness of student recruitment and branding campaigns.
We also play on a global stage, recruiting students and building clients’ brands not just here in the US but in 40 countries around the world.
Straddling digital and traditional marketing, we have an intimate knowledge of regional territories including India, China, Russia, Europe, Australia, Asia and Africa.
We can help you with:
- International marketing strategies
- Cost per lead
- Mobile marketing
- Social media marketing
- Email marketing
- Online PR
- Website design and build
- Web copywriting
- Search feed management
- Web hosting
We are your Only choice for web and traditional marketing.
Search Engine Optimisation - Topping The Search Engines For Natural Search
Being at the top of the search engines is important. It gets you right in the face of potential students.
When it comes to getting websites to the top of the search engines, there’s not a lot we don’t know.
Our SEO approach starts by analyzing your site and the websites of your leading competitors.
We’ll note the strengths and weaknesses. We’ll identify what works and what doesn’t. We’ll analyze how the sites are perceived across the web and we will interrogate links and other factors to give us an accurate picture of what it’s going to take to outclass the competition.
We will then set to work, improving and editing copy, strengthening areas where your site is weak and leveraging areas where your site is impressive to drive your search engine rankings higher.
Once your site is polished and up to scratch, our attention will shift to improving your inbound links. We’ll not only replicate the inbound links of your competitors, we will create a lot more links of higher quality.
We will constantly analyze the returns, noting traffic improvements, sources of visitors, who’s linking to you, who’s not then revisit everything to take your site to the next level.
By combining the SEO campaign with search feed management, social media marketing and online PR, we will get your sites to the top of the search in double quick time.
Pay-Per-Click - Getting Instant Web Visibility
Getting your website to the top of the search engines for natural search can take time but that's not the case with pay-per-click.
In an instant, your advert can be right at the top of Google and it will not cost you a penny. You only pay if a prospective student actually clicks on your advert.
Traditional advertising operates like a machine gun. It sprays bullets everywhere and many of them are wasted.
Pay-per-click, on the other hand, has the precision of a sniper's rifle and more often than not you will attract students who are truly interested in your school or courses.
Instant payback can be achieved from pay-per-click. Return on investment can be amazing and the brand building potential can be enormous.
We Know Pay-Per-Click Management
Pay-per-click can also be expensive as you are bidding against rival schools – some of whom may have deeper pockets than you.
Colleges that don't know what they are doing can blow fortunes on the web and not secure the student numbers they require. That's why you should entrust your PPC campaigns to people who have the knowledge and expertise to manage them.
At Only we will watch the cents and ensure you get the student responses you require. We will monitor rival schools and ensure we out think them.
We will develop your strategy, roll out the campaign, manage thousands of keywords across multiple search engines and help you dominate the web.
PPC Management to Protect Your Campaigns
We will also protect you from bidding wars and keep you visible when prospective students want to search in their language or time zone.
Of course, the destination website will have a major impact on the success or otherwise of your campaign. We have years of experience designing and building destination websites that persuade students to give you the qualifications, financial and contact information you require.
Our pay-per-click campaigns are targeted, monitored and accountable and we operate at lightning speed. We are investing your money - but we will treat it as our own. That's why we charge a fixed monthly management fee that will not be linked to the size of your clicks budget.
Our campaigns are extremely cost effective and your overall spend with us will almost certainly be less and the pay back considerably more than you running pay-per-click campaigns yourself.
Social Media - Reaching Students In Their Medium
Everyone uses the social media these days but students are by far the most socially savvy user group on the planet.
Facebook and YouTube may be the center of their universe but we have an intimate knowledge of countless other social galaxies.
If you want to reach prospective students, you need to travel deep into social media space and reach some of the new social media shooting stars to which they gravitate.
Get it right and it will be a fruitful journey. Get it wrong and your school recruitment program may well find itself lost in space.
At Only we live and breathe social media. Two way communications drives everything we do. We know it’s vital to join the conversation otherwise you’ll be left in the corner.
We know the secrets of successful social media marketing. We have a team that can produce engaging content – games, videos, competitions – that will draw prospective students to your pages.
We start by auditing your current social media platforms and comparing performance against your marketing goals. We then develop a strategy that will lead to improved performance and more effective student recruitment.
We will coordinate and help implement your outreach campaign, constantly testing and measuring the results so that you see a greater impact month by month.
We prefer not to treat social media in isolation. Social media campaigns are most effective when they are integrated as part of the wider marketing mix.
We can, if you want, give you the skills to do social media campaigns yourself or we can do them for you – everything from strategy to day-by-day delivery.
Give us a call or send us an email to find out how we can take your social media outreach to the moon and back.
What distinguishes Only from other digital advertising agencies is our intimate knowledge of websites around the world that will give you the greatest return for your advertising investment.
Most schools waste a fortune on ineffective digital advertising, selecting websites for two reasons.
- They choose sites because lots of other universities advertise there. They see these sites as “safe bets”
- They choose sites because they have the best sales teams
Each year we conduct detailed research to find the sites that students really use when deciding which school to attend. We have the data for sites all around the world and we will ensure you don’t waste a dime on ineffective advertising.
In addition, because we are educational specialists, we buy media at the most competitive rates. We get our commission from the publishers so we won’t charge you a media buying fee.
That means we can make your advertising budget go up to 25% further.
See direct marketing.
Online PR - Grab The Headlines In The Digital Media
When it comes to online PR, we know our way around.
We can take your college far beyond the obvious to hit the headlines and make an impact across a myriad of news and social media sites in the US and around the world.
Your goal is to reach potential students. The web enables us to mount targeted online PR campaigns that connect you to the prospect group you need to reach. We target students by age, social grouping, industry sector or geography.
When it comes to reaching prospective students no one knows more about the digital media they use than Only.
We feed them your news. We reach out to them by providing valuable information. We provide them with engaging and entertaining web content.
In addition to reaching prospective students, we also target the people advising them on their choice of university including parents, career advisors and employers.
E-Brochures - E-Brochures That Get Noticed
When prospective students want detailed information nothing is more helpful than an e-brochure.
E-brochures allow you to provide vast amounts of information on your school in any format you choose – words, pictures, audio and video.
Over the years we have produced scores of e-brochures but ours stand out because they have been optimized to come high up on the search engines.
We believe e-brochures are not just valuable information resources, we see them as proactive marketing tools.
Speak to Only if you want an impressive e-brochure that will stand tall on the web.
Web Design - We Build Websites That Get Noticed
We build websites that are engineered to sit at the top of the search engines and designed to encourage students to take the actions you want.
There is no point in having a great looking website if no one can find it on the internet. So we aggressively optimize every page so that our sites stand out on the web.
Our designs are visually compelling.
Our websites are user friendly so that even the visually impaired can easily find the information they require.
Our websites are commercially focused so that they play an effective role in student recruitment.
We have years of web-building experience creating scores of sites for educational clients around the world. Our analytics-informed approach means that we know how to squeeze every last drop of performance out of your website.
We are always mindful of the fact that visitors have arrived at your site in search of information. Satisfy that need and you hugely enhance your chances of capturing their contact details.
It’s why we have a team of copywriters who know the secrets of producing impactful headings and call-to-action text.
The process starts by understanding what you want to achieve and researching the market to which your website is directed. We will look at your competitors so that we can produce a better website and a more impactful design.
When we have agreed on the concept and structure, we will produce a series of design concepts.
When you’ve approved the final design we will start building the site allowing you to fine tune it as we go along.
We will fully test the site before it goes live and when it’s up and running we will register it with the search engines and Dmoz – the influential human-edited web directory.
While we can produce sites for rapid response campaigns in the twinkle of an eye, we prefer to concentrate our resources over a longer period of time to create robust websites that will perform effectively for years to come.
Web Content - Compelling Content Is Essential
Websites are like people – there is no point in having a great looking site if it’s got nothing between its ears.
Beautiful sites draw visitors in. Compelling content keeps them coming back and entices them to part with their contact details.
We have one of the biggest copywriting teams in the world and over the years, we have crafted text for hundreds of websites.
Our words influence, persuade and sell. They also follow the 6% keyword rule to help project our websites up the search engine rankings.
In addition to text, we produce games, competitions, virals, widgets, video and audio content.
To find out more, email us a few words today.
Web Hosting - We’ll Keep You On The Web
After investing your hard earned dollars on creating an outstanding website, you want the peace of mind from knowing that it will be up there 24/7, 365 days a year.
In addition to using secure severs of the highest quality, we provide round the clock technical support and emergency cover.
Our guaranteed uptime level is 99.5% but over the last 12 months we have achieved 100% uptime on all the websites we host.
Our hosting server is located within one of the world’s leading data centers and attached to highly reliable BGP-4 multi-homing routers on multiple 45bps connections. In other words – it’s world class and it’s as good as it gets.